Filipa Veselinska is one of the people who select the talents in Do IT Wise and makes sure they are always happy and satisfied in the company.
Big smile, fantastic personality and unwavering professionalism – this is Filipa. From personal aspirations to professional topics, time flies when you start talking with her. Learn more about Filipa in the following interview.
I am Filipa Veselinska
I am Filipa Veselinska, the people’s person in the company or formally HR Business Partner at Do IT Wise. My Bachelor’s degree is in Social work in Human Resources from Sofia University. After I graduated, I started working in a small recruitment agency serving mostly fashion and logistics companies. Then I decided to continue my education abroad and finished my Master’s in HR Management in Coventry, England. There, I had the opportunity to get in touch with a completely different culture, workflows, and mindsets through my internships and extracurricular activities. When I came back, I immediately started working and got into the IT industry.
My role in Do IT Wise
As HR Business Partner, my job is a mixture of human resource management and recruitment. I started in Do IT Wise back in 2018 when we were only 20 people, and since then, a lot has changed over the years and respectively that changed the focus of my job. The role is very comprehensive – on one hand, you have to be super serious and focused since you are working with sensitive data. But, on the other hand, you are the person people trust, and you need to represent the company in the best possible way. As part of my tasks, I manage the recruitment process and seek the best people to fit the company and most of my days go into LinkedIn scouting and interviews. Now I am more concentrated on HR management with more organizational and administrative tasks. But the foundation of my work is definitely communication.
Why Do IT Wise?
It was about the vibes. For me, it is really important to match the culture and energy in one company, and I immediately felt that in my interview. I guess Do IT Why also chose me for the same reason since they called on the same day. The excitement about helping the company’s development and ensuring we only recruit the right people is still as intense as day one.
What I love about Do IT Wise?
It feels like I met my big family at Do IT Wise! Joining the company was one of the best decisions I have ever made, and I am really happy about it. Here you feel valued, heard, noticed, and your opinion matters.
My most significant achievement
For me, every person in the company who is happy and feels in the right place is a success. My most outstanding personal achievement is starting my own loving family.
My biggest lesson
Believe more in yourself and follow your inner guidance. Be present in the moment.

My future
I see myself at the top of my career in ten years – more mature and experienced, still giving my best every day. I would love to have one more child and return to my passion for travelling.
A word to the Wise
Don’t hesitate to join the Wise team! If you wish to be valued as a person and a team player, and want to evolve in the IT industry, consider contacting us.
Famous people I would like to meet
On a professional level, I want to meet Dave Ulrich. He is an American professor, management coach, author and speaker. He is among the people that shaped the HR profession, defined organizations as capabilities, and showed the impact of leadership on customers and investors.
Deshauna Barber is another super inspiring person I am interested in meeting. She is the ultimate role model – Miss USA 2016, motivational speaker, former army officer, CEO of Service Women’s Action Network, an advocacy NGO on women soldiers and veterans.
And my third pick is the comedian Graham Norton, because of his hilarious show.
If I could switch my job and do anything for a day, it would be…
Makeup artist. This is a passion of mine, but sadly I don’t have the time to practice often.
My personal “motto”
Do not fear failure, but please be terrified of regret!
My favorite family tradition
Spending the Christmas holidays with my family. We adore everything about it – from the decorations to the food and specific traditions. As people say, it is the most wonderful time of the year.

My favorite destinations
Travelling is one of my favorite things to do, and I don’t think there is a place I wouldn’t visit. New York is absolutely my favorite, and I felt like I have lived there in a past life. So, it was love at first sight for me. And I want to go to some exotic islands like Hawaii or the Cook Islands. I general I prefer summer and hot destinations.

If I have another life, I would…
I feel blessed with my life and wouldn’t change a thing about it.
Find more of our incredible team members and their personal stories in “Meet the Wise Team”. Meet one of our Consulting Managers Ivaylo Chenchev and learn more about his interests.