Following the old Bulgarian tradition to exchange “martenitsa” every March, our company supports the well-known non-profit organization “Ole Male” by selling hand-crafted martenitsa. We aim to help mothers who take care of children with disabilities and make those beautiful creations.
On the first day of March, we celebrate the new cycle and upcoming spring with traditional Bulgarian bracelets made of thread in white for purity and a new beginning, and red for prosperity. We give them to our loved ones for good health and luck. According to tradition, you are only allowed to remove it when you see a blossomed tree or a stork – the symbols of spring.

We have an annual martenitsa charity sale in the office for a week before the actual holiday to support the campaign. The collected amount of money goes straight to “Ole Male” and the support of children with special needs and their families who made the bracelets.
And there is pure joy exchanging martenitsas. When the day comes, our colleagues greet each other in the morning with inspiring wishes while supporting the cause. The overall positive mood and shared values are yet another reason to be proud of our team!
The small acts done together can have a great impact!