About us

Do IT Wise is an independent consulting and Professional Services company focused on helping our customers thrive on their Digital Transformation journeys. With over 12 years of Transformational Consulting experience, we combine deep implementation knowledge and partnerships with the leading software platforms - ServiceNow and Micro Focus, professional expertise and excellent understating of our client’s problems to create the most suitable and valuable solutions for them.

Mission & Values

We facilitate our Clients` success by enabling their Digital Transformation agenda end-to-end:
• Strategic Process and Organizational Transformation.
• Process Automation and Implementation based on the best of breed software solutions.

We practice open, flexible and fair business, partnering with customers’ teams to achieve results as one. We pride ourselves on the quality delivered and always strive to Do IT Wise led by our company values!

We Do IT Customer-Centric

Our customers are our northern star, so we make sure that whatever we do, we are driven by the goal of delivering value and ensuring clients’ success.

We Do IT Fair & Open

We conduct business in a fair and open way, communicate directly and hold a high standard of work integrity across our teams and partners.

We Do IT People Driven

People are the essence of the company, so we make sure we treat with respect any person we conduct business with.

We Do IT One Step Forward

We always give our best and take pride in each victory we have accomplished along the way.

Our Partners

ServiceNow Elite Partner

Being selected as an Elite ServiceNow Partner means proven deep industry domain expertize and a level of understanding of the ServiceNow landscape.

OpenText Gold Partner

Deep knowledge and certified specialists within the OpenText products to successfully run and transform your business.

The Wise Team

All of our success and achievements are entirely because of the Wise team, and we are really proud of every single team member! By selecting the best people who fit our high criteria for technical skills and match the company’s philosophy, we create an exceptional environment where everyone can grow together.

Our Leaders

Idan Harel


Marin Marinov

Chief Sales & Services Officer

Nadia Betovska

Chief Administrative Officer

Borislav Borisov

Business Development Manager

Dimitar Tsvetkov

Business Development Manager

Chavdar Hristov

Service Delivery Manager
One of the best decisions so far in my career was to join Do IT Wise. From a start-up with passionate people focused on the customers and their transformation, we evolved to a string company with the same passion for delivering the best class services and making people happy.

Filipa Veselinska

HR Business Partner
Do IT Wise makes me feel special and appreciated. I haven’t felt more in the right place than here. The excitement about helping the company’s development and ensuring we only recruit the right people is still as intense as day one. If you want to act smart, Do IT Wise!

Elitsa Nikova

Marketing Manager
What excites me the most about being part of Do IT Wise is that I feel in the right place at the right time. When I joined the company, I found a challenging work environment and opportunity to develop the Marketing department from scratch during the company’s tremendous business expansion.